Alfaparf Milano’s Evolution Of The Color provides saturated, genuine hues while staying gentle to hair and scalp wellness. Packed with innovative technologies and being the first hair color to feature hyaluronic acid, this PPD-free formula provides ultimate color pay-off and promotes a naturally shiny look.

This formula’s deep-penetrating crystallized micro-pigments avoid oxidation during mixing, which allows them to coat the hair fibers in larger quantities. The hyaluronic acid ensures ultra-strong adherence and moisture retention, ultimately leading to richly colored—but soft and manageable—locks.